36 Websites to advertise and list your rental property

Each additional day an apartment sits vacant and unrented is money lost for a landlord. To find renters online quickly and minimize vacancy loss, we have found that maximizing exposure and demand is key. Advertising rental properties online is a key component of most landlords' leasing strategy. However, the online rental marketing ecosystem has become muddled and confusing. We have prepared this comprehensive guide which will give you information on

• The websites landlords can use to advertise their rental vacancies and find renters.
• The cost structure to advertise apartments for rent on each website.
• How popular and how much traffic can be expected from each website.
• How to advertise rental properties on each platform.

Rental advertising on the internet is generally performed on 4 types of sites

• National Real Estate listing networks such as The Zillow Network, the Apartments.com Network, or the Rentpath network.
• Classified Ad Boards such as Craigslist, Facebook Marketplace, and Oodle.
• Geographically local websites such as Streeteasy.com, Domu.com, or Renthop.com
• Smaller solo websites such as Rentjungle.com or HomeFinder.com

The list below is sorted by estimated national real estate traffic. Traffic estimates based on similarweb.com. The exact order may vary in your local market. We suggest doing a few google searches in your market using keywords like For Rent, Apartments for rent, and Houses for rent and seeing which websites show up highest in google search results. Focus your efforts on marketing on those platforms first.

Once you start generating rental leads on these platforms, managing your interaction to filter the serious ones out from the less serious and physically showing the apartment to the maximum number of qualified leads should be the goal. This can oftentimes become overwhelming, especially when you generate tens or hundreds of leads on each apartment. Learn how you can use a free lead management tools to simplify and automate this step: Call to Action

The Zillow Network

Websites: Zillow.com, Trulia.com, Hotpads.com

Cost: $10 per listing per week for individual listings. May be slightly lower in some markets. Larger Landlords or Property Management Companies can negotiate a lower per unit cost through Zillow sales.

How to post: Post on Zillow Rental Manager to Syndicate to Zillow.com, Trulia.com, and Hotpads.com. Or use a property management or listing software that syndicates to the Zillow Network.

Note: New York City listings must be posted through StreetEasy and have a different price structure. For details, refer to the StreetEasy section below.

The Apartments.com Network

Websites: Apartments.com, ForRent.com, Apartmentfinder.com, Apartmenthomeliving.com, Westsiderentals.com, Apartamentos.com, Forrentuniversity.com, after55.com, corporatehousing.com

Cost: Free for individual landlords. Larger Landlords or Property Management Companies can get better placement and thus more exposure and traffic through a paid plan through Apartments.com sales.

How to post: Post on Apartments.com to Syndicate to ForRent.com, Apartmentfinder.com, Apartmenthomeliving.com, Westsiderentals.com, Apartamentos.com, Forrentuniversity.com, after55.com, corporatehousing.com or use a property management or listing software that syndicates to the Apartments.com network.

Craigslist

Websites: Craigslist.com

Cost: Free

How to post: Post on your local Craigslist board.

Note: On average, classified boards such as craigslist will have a higher quantity of fraudulent and less serious leads.

Facebook Rental Marketplace

Websites: Facebook.com

Cost: Free

How to post: Post on the Facebook Marketplace using your Facebook account, or use a property management or listing software that syndicates to the Facebook Rental Marketplace.

Note: On average, classified boards such as Facebook marketplace will have a higher quantity of fraudulent and less serious leads. Unlike most other platforms, you must communicate with Facebook marketplace leads through your Facebook account unless you have integration through a property management software.

The Rentpath Network

Websites: Rentals.com, rent.com, livelovely.com, apartmentguide.com

Cost: $50-$85 per listing per month. $190 for 3 months.

How to post: Post on Rentals.com to syndicate to rent.com, livelovely.com, and apartmentguide.com

Note: Landlords can spend an additional $35 to also syndicate their listing to Zumper, rentalsads.com, mynewplace.com, rentalsource.com, rentjungle.com, and trovit.com

Realtor.com

Websites: Realtor.com, doorsteps.com

Cost: Free

How to post: Apartments.com to syndicate to Realtor.com and doorsteps.com. Or hire a real estate agent to post your listing on the MLS to syndicate to realtor.com.

The Streeteasy Rental Network (NYC and NJ Only)

Websites: Streeteasy.com, Zillow.com, Trulia.com, Hotpads.com

Cost: $4.50 - $6 per listing per day

How to post: Post on Streeteasy.com to syndicate to NakedApartments.com, Zillow.com, Trulia.com, and Hotpads.com

Note: Apartments in most neighborhoods in NYC cannot be posted on the Zillow Rental Network directly, and must be posted through StreetEasy.

Rentcafe

Websites: Rentcafe.com

Cost: Requires a subscription with Yardi. Cost depends on exact subscription.

How to post: Post through Yardi's property management software.

ApartmentList

Websites: Apartmentlist.com

Cost: Around $300 for a successful placement of tenant.

How to post: Post through a Property Management or leasing software that syndicates to ApartmentList.com. Larger landlords can reach out to ApartmentList to get an account.

Note: ApartmentList charges only if you end up renting to a tenant that they introduce. Larger Landlords can post directly on Apartmentlist, but smaller landlords must use a property management software that already connects to Apartmentlist.

HomeFinder

Websites: Homefinder.com

Cost: $39 per month per listing

How to post: Post on Homefinder.com

Renthop

Websites: Renthop.com

Cost: $60 per listing or monthly subscription fee

How to post: Post on Renthop.com

Note: Primarily focused on the NYC Market.

Domu

Websites: Domu.com

Cost: $9-$12 per listing per week.

How to post: Post on Domu.com

Note: Primarily focused on the Chicago Market.

Rentable

Websites: Rentable.co

Cost: Free

How to post: Post on Rentable.co

Note: Syndicates to Facebook Marketplace and leverages the Facebook Marketplace to generate a portion of its traffic. If you are already separately posting on Facebook Marketplace, this may not generate as many leads.

Oodle

Websites: Oodle.com

Cost: Free

How to post: Post on Oodle.com.

Note: Oodle requires a Facebook account to post ads. On average, classified boards such as Oodle will have a higher quantity of fraudulent and less serious leads.

Trovit

Websites: Trovit.com

Cost: Free

How to post: Post on Zumper.com to syndicate to Trovit.

Note: On average, classified boards such as Trovit will have a higher quantity of fraudulent and less serious leads.

ClassifiedAds

Websites: Apartable.com

Cost: $10 per month subscription for 1 active listing at a time. $25 for 20 active listings, and $50 for 50 active listings.

How to post: Post on Apartable.com

Websites on which you can only post through a real estate agent.

Websites: Homes.com, point2homes.com

Cost: None to owner except for fee paid to Real Estate Agent.

How to post: Only real estate agents can post on these websites. If either of these platforms are popular in your locale, you must hire a Real Estate agent to post on them.